Media Contacts

Office of Media Relations
2121 Eye St., NW
Rice Hall 5th Floor
Washington, D.C. 20052

Phone: 202-994-6460
Fax: 202-994-9025
E-mail: gwmedia@gwu.edu

 

Black Friday and Holiday Shopping Season: GW Experts Available

November 12, 2014
This holiday season is expected to generate more than half a trillion dollars in retail sales. What will consumers buy? And how will they shop – at stores or online? Experts from the George Washington University School of Business are available to comment on the winter shopping period, which is already well underway.
 
To schedule an interview with any of these experts, contact Jason Shevrin at 202-994-5631 or jshevrin@gwu.edu. GW’s Flash Studio can accommodate live, remote or taped television and radio interviews.
 
Donna Hoffman, Louis Rosenfeld Distinguished Scholar and Professor of Marketing, is an expert on consumer behavior. She can speak about electronic commerce and digital marketing trends. She is also co-director of the Center for the Connected Consumer at the GW School of Business.
 
Thomas Novak, Denit Trust Distinguished Scholar and Professor of Marketing, is an expert on consumer behavior in online environments and digital marketing. He focuses on consumer motivations for using social media, the impact of the social web on consumer wellbeing and new marketing methods. He is also co-director of the Center for the Connected Consumer at the GW School of Business.
 
Vanessa Perry, associate professor of marketing, is an expert on consumer behavior. She can comment on consumer credit and financial decisions, as well as broader societal and policy aspects of marketing. Example videos are available of Dr. Perry providing comment for news segments as well as longer conversational interviews
 
-GW-