Media Contacts

Office of Media Relations
2121 Eye St., NW
Rice Hall 5th Floor
Washington, D.C. 20052

Phone: 202-994-6460
Fax: 202-994-9025
E-mail: gwmedia@gwu.edu

 

Holiday Shopping: GW Experts Available

November 16, 2016
Retailers nationwide are gearing up for peak shopping season as Black Friday approaches. Experts from the George Washington University are available to comment for stories about the marketing, advertising and marquee products that will all be on display at the start of this year’s holiday shopping season.
 
To schedule an interview with any of these experts, call 202-994-6460 or email gwmedia@gwu.edu. GW’s Flash Studio can facilitate live, remote or taped television and radio interviews.
 
Lynda Maddox, a professor of marketing, is an expert on advertising and consumer behavior. She can talk about what makes an effective holiday shopping ad as well as other factors that contribute to shopping decisions during Black Friday and beyond. 
 
Donna Hoffman, the Louis Rosenfeld Distinguished Scholar and Professor of Marketing, is an expert on consumer behavior. She can speak about electronic commerce and digital marketing trends. She is also co-director of the Center for the Connected Consumer at the GW School of Business.
 
Thomas Novak, the Denit Trust Distinguished Scholar and Professor of Marketing, is an expert on consumer behavior in online environments and digital marketing. He focuses on consumer motivations for using social media, the impact of the social web on consumer wellbeing and new marketing methods. He is also co-director of the Center for the Connected Consumer at the GW School of Business.
 
Additional Thanksgiving Holiday Experts
 
David J. Silverman, professor of history, is an expert on American Indian and Colonial American history. He can speak on the actual history behind the origins of Thanksgiving and the American Indians involved in the tradition. He has written extensively on the Wampanoag tribe, on whose land Plymouth colony was founded.
 
Click here for a complete list of holiday health and wellness experts
 
-GW-