Business Experts
Experts from across the George Washington University are available to discuss a variety of business topics. Not sure where to begin? We can help you:
gwu [dot] edu (gwmedia[at]gwu[dot]edu)
Susan Aaronson
Susan Ariel Aaronson, Research Professor of International Affairs, is the Director of the Digital Trade and Data Governance Hub. Her research focuses on AI governance, data governance, competitiveness in data-driven services such as XR and AI, and digital trade.
Faith Bradley
Faith Bradley, teaching assistant professor in information systems, is an expert in the intersection of government and business policies, particularly in the application of artificial intelligence. Her research delves into how AI influences policy formulation and decision-making, devises strategies to mitigate algorithmic discrimination, and advocates for transparency in AI usage by both governments and businesses. Bradley's work emphasizes the importance of ethical AI practices in both public and private sectors, contributing to a better understanding of AI's societal impacts and fostering responsible AI adoption to improve business and society.
David Brunori
David Brunori, research professor of public policy and public administration, specializes in tax and government issues. He is an expert on state and local public finance and taxes as well as state policy and politics.
Joseph Cordes
Joseph Cordes, professor of economics, public policy and public administration, specializes in public economics and tax policy and public expenditure analysis. His current research focuses on U.S. tax policy, the economics of nonprofit organizations and comparative analysis of welfare state institutions.
Danny Leipziger
Danny Leipziger, a professor of practice of international business, is an expert on development economics. His current research interests include economic growth and growth strategies for emerging market and developing economies; policies designed to achieve sustained and sustainable economic growth; and the role of urbanization and cities in development.
Ayman El Tarabishy
Dr. Ayman El Tarabishy is the deputy chair of the Department of Management and a teaching professor of management at GW Business. Dr. El Tarabishy is also the president & CEO of the International Council for Small Business, the oldest and largest non-profit organization devoted to advancing small business research and practices. El Tarabishy has been instrumental in establishing the United Nations Micro, Small, and Medium-Sized Enterprises (MSMEs) Day, celebrated every June 27th of every year, and his areas of expertise encompass leadership, innovation, creativity, social entrepreneurship, and entrepreneurship.
John Forrer
John Forrer is associate research professor of strategic management and public policy. He is an expert on renewable technologies, the intersection of business and war, international finance and supply chain strategy. Forrer has conducted extensive research on corporate governance, supply chain governance and corporate responsibility.
Donna Hoffman
Donna Hoffman, professor of marketing, is an internationally recognized academic expert in online consumer experience, digital marketing trends and digital marketing strategy. Hoffman’s research is focused on consumer experience in the Internet of Things and the kinds of consumer-object relationships that emerge when consumers and smart objects interact.
James Bailey
James Bailey, professor of management, is an expert on leadership development. He can discuss effective leadership; employee motivation, competence, satisfaction and performance; and managerial decision making.
Jennifer Merluzzi
Jennifer Merluzzi, an associate professor of strategic management & public policy, specializes in research on the early careers of professional managers and labor market inequality. She can speak to topics on gender inequality among professionals, early careers of professional managers, social capital and social networks.
Larry Yu
Larry Yu is a professor of hospitality management. His research includes hotel market analysis, tourist satisfaction and hospitality crisis management.
Leah Brooks
Leah Brooks is an associate professor of public policy and public administration and director of the GW Center for Washington Area Studies. She is an expert on urban economics and political economy.
Lynda Maddox
Lynda Maddox is a professor of marketing. She is an expert in branding, consumer behavior, consumer law, and focus group moderation and training.
Jeffrey Manns
Jeffrey Manns, professor of law, focuses his research interests focus on securities regulation, financial institutions and mergers and acquisitions law. His current projects include empirical studies on the independence of business regulators and corporate directors, as well as an assessment of the degree of editorial churning and inefficiency in merger agreement drafting.
Lisa Delpy Neirotti
Lisa Delpy Neirotti, associate professor of sport management, is an expert in sports tourism, sports management, major sporting events and sports business. Her research focuses on major sporting events like the Super Bowl and the Olympics. Delpy Neirotti has been to 18 Olympic games to study the management of the games and for the past several years has provided an interactive learning experience for her students as they have joined her at the games to help conduct research.
Thomas Novak
Thomas Novak, professor of marketing, is an expert on social media, digital marketing, online consumer behavior and the Internet of Things. His research focuses on consumer behavior in online environments and digital marketing. He also uses assemblage theory, anthropomorphism and topological data analysis to understand consumer experience in the smart home and the Internet of Things.
Vanessa Perry
Vanessa Perry, professor of marketing, specializes in consumer financial decisions, consumer credit, consumer behavior and marketing and society. Her research focuses on mortgage loans, credit ratings and financial decision-making.
Stephen Rose
Stephen Rose, research professor in the GW Institute of Public Policy, is a nationally-recognized labor economist. He has been conducting innovative research on the interactions between formal education, training, career movements, incomes and earnings.
Salah S. Hassan
Salah S. Hassan, a professor of global marketing and brand strategy, is an expert on sustainability marketing, the future of smart cities, and nation branding. His internationally recognized research advances new frameworks on the analysis of key sustainability imperatives related to creating value, building brand leadership, and investing in a better world to improve quality of life standards.
Scheherazade Rehman
Scheherazade Rehman is a professor of international business and international affairs. She is an expert on international financial markets, crises management, global economic/political/financial risk assessment and digital technology cybersecurity risk. She has advised a number of institutions including OPIC, USAID, U.S. State Department, The World Bank and IMF.