Business Experts

Experts from across the George Washington University are available to discuss a variety of business topics. Not sure where to begin? We can help you:
 

Susan Aaronson

Susan Ariel Aaronson, Research Professor of International Affairs, is the Director of the Digital Trade and Data Governance Hub. Her research focuses on AI governance, data governance, competitiveness in data-driven services such as XR and AI, and digital trade.  

David Brunori

David Brunori, research professor of public policy and public administration, specializes in tax and government issues. He is an expert on state and local public finance and taxes as well as state policy and politics.

Joseph Cordes

Joseph Cordes, professor of economics, public policy and public administration, specializes in public economics and tax policy and public expenditure analysis. His current research focuses on U.S. tax policy, the economics of nonprofit organizations and comparative analysis of welfare state institutions. 

Danny Leipziger

Danny Leipziger, a professor of practice of international business, is an expert on development economics. His current research interests include economic growth and growth strategies for emerging market and developing economies; policies designed to achieve sustained and sustainable economic growth; and the role of urbanization and cities in development.

John Forrer

John Forrer is associate research professor of strategic management and public policy. He is an expert on renewable technologies, the intersection of business and war, international finance and supply chain strategy. Forrer has conducted extensive research on corporate governance, supply chain governance and corporate responsibility.

Donna Hoffman

Donna Hoffman, professor of marketing, is an internationally recognized academic expert in online consumer experience, digital marketing trends and digital marketing strategy. Hoffman’s research is focused on consumer experience in the Internet of Things and the kinds of consumer-object relationships that emerge when consumers and smart objects interact.

James Bailey

James Bailey, professor of management, is an expert on leadership development. He can discuss effective leadership; employee motivation, competence, satisfaction and performance; and managerial decision making.

Jennifer Merluzzi

Jennifer Merluzzi, an associate professor of strategic management & public policy, specializes in research on the early careers of professional managers and labor market inequality. She can speak to topics on gender inequality among professionals, early careers of professional managers, social capital and social networks.

Larry Yu

Larry Yu is a professor of hospitality management. His research includes hotel market analysis, tourist satisfaction and hospitality crisis management.

Leah Brooks

Leah Brooks is an associate professor of public policy and public administration and director of the GW Center for Washington Area Studies. She is an expert on urban economics and political economy.

Annamaria Lusardi

Annamaria Lusardi, the Denit Trust Chair of Economics & Accountancy, is an expert in economics and financial literacy. Her research focuses on financial literacy, Americans’ financial capability and the relationship among business, politics and society in the context of the global community.

Lynda Maddox

Lynda Maddox is a professor of marketing. She is an expert in branding, consumer behavior, consumer law, and focus group moderation and training.

Jeffrey Manns

Jeffrey Manns, professor of law, focuses his research interests focus on securities regulation, financial institutions and mergers and acquisitions law. His current projects include empirical studies on the independence of business regulators and corporate directors, as well as an assessment of the degree of editorial churning and inefficiency in merger agreement drafting.

Lisa Delpy Neirotti

Lisa Delpy Neirotti, associate professor of sport management, is an expert in sports tourism, sports management, major sporting events and sports business. Her research focuses on major sporting events like the Super Bowl and the Olympics. Delpy Neirotti has been to 18 Olympic games to study the management of the games and for the past several years has provided an interactive learning experience for her students as they have joined her at the games to help conduct research. 

Thomas Novak

Thomas Novak, professor of marketing, is an expert on social media, digital marketing, online consumer behavior and the Internet of Things. His research focuses on consumer behavior in online environments and digital marketing. He also uses assemblage theory, anthropomorphism and topological data analysis to understand consumer experience in the smart home and the Internet of Things. 

Vanessa Perry

Vanessa Perry, professor of marketing, specializes in consumer financial decisions, consumer credit, consumer behavior and marketing and society. Her research focuses on mortgage loans, credit ratings and financial decision-making.

Stephen Rose

Stephen Rose, research professor in the GW Institute of Public Policy, is a nationally-recognized labor economist. He has been conducting innovative research on the interactions between formal education, training, career movements, incomes and earnings.

Salah S. Hassan

Salah S. Hassan, a professor of global marketing and brand strategy, is an expert on sustainability marketing, the future of smart cities, and nation branding. His internationally recognized research advances new frameworks on the analysis of key sustainability imperatives related to creating value, building brand leadership, and investing in a better world to improve quality of life standards.

Scheherazade Rehman

Scheherazade Rehman is a professor of international business and international affairs. She is an expert on international financial markets, crises management, global economic/political/financial risk assessment and digital technology cybersecurity risk. She has advised a number of institutions including OPIC, USAID, U.S. State Department, The World Bank and IMF.

Tara Sinclair

Tara Sinclair, associate professor of economics and international affairs, is an expert on jobs and employment, macroeconomics and econometrics. Sinclair's research interests focus on modeling, explaining and forecasting business cycle fluctuations and economic growth for different countries.