MEDIA CONTACTS:
Jason Shevrin: [email protected], 202-994-5631
Emily Grebenstein: [email protected], 202-994-3087
EVENT:
A Coca-Cola Co. executive in charge of the company’s efforts to empower impoverished communities around the world will deliver the 18th annual Robert P. Maxon Lecture at the George Washington University School of Business. Derk Hendriksen will give GW students a look at Coca-Cola’s global business practices and efforts toward environmental and economic sustainability in a lecture titled “Business is Social: Coca-Cola's EKOCENTERS.” Coca-Cola’s EKOCENTER project aims to empower disadvantaged communities through social enterprise by delivering shared value to both society and business.
WHO:
- Derk Hendriksen, vice president of business integration and general manager of EKOCENTER, The Coca-Cola Company
- Steven Knapp, GW president (welcome remarks)
- Linda Livingstone, dean, GWSB (introduction)
WHEN:
Tuesday, April 18, 2017; 6-7:30 p.m.
WHERE:
The George Washington University
Media and Public Affairs Building
Jack Morton Auditorium (ground floor)
805 21st St., NW
Washington, D.C.
Foggy Bottom-GWU Metro (Blue, Orange and Silver lines)
RSVP:
Media interested in attending must contact Jason Shevrin at [email protected] or 202-994-5631.
BACKGROUND:
The Robert P. Maxon Lectureship was established through Dorothy Maxon's generous endowment gift to the business school in honor of her husband, Robert P. Maxon, B.A. '48. A distinguished GW alumnus, Robert P. Maxon valiantly served the United States in World War II and went on to serve in several executive positions for Mobil, retiring as general manager of worldwide corporate public relations. The annual lecture features prominent executives and academics making presentations on contemporary global management issues. The lectures are designed to add depth to the understanding of the next generation of global business leaders.
More information about this year’s lecture is available at http://go.gwu.edu/2017maxonlecture.
-GW-