Media Tip Sheet: Biden Campaign Targets Nikki Haley's Supporters, Highlighting Cracks in Trump's Base

April 2, 2024

biden at podium

President Biden's campaign is intensifying efforts to court former Republican presidential candidate Nikki Haley's supporters, viewing them as a potential vulnerability for former President Trump in the upcoming general election. Despite Haley's significant following within the GOP, her supporters have shown a willingness to consider alternatives, prompting Biden's campaign to release targeted ads and messages.

Faculty experts at the George Washington University are available to provide context, commentary and analysis on Biden’s campaign strategy. If you would like to speak to an expert, please contact GW Media Relations Specialist Tayah Frye at [email protected]

Peter Loge is the director of GW’s School of Media and Public Affairs. He has nearly 30 years of experience in politics and communications, having served as a deputy to the chief of staff for Sen. Edward Kennedy during the 1995 shutdown, a VP at the US Institute of Peace in 2013, and held senior positions for three members of the U.S. House of Representatives. Loge currently leads the Project on Ethics in Political Communication at the School of Media and Public Affairs and continues to advise advocates and organizations. 

Danny Hayes, professor of political science, is an expert on campaigns and elections who can discuss the current election landscape and provide insights and analysis on current campaign strategies. He is an author of three books, all published by Cambridge University Press: News Hole: The Demise of Local Journalism and Political Engagement (2021); Women on the Run: Media, Gender, and Political Campaigns in a Polarized Era (2016); and Influence from Abroad: Foreign Voices, the Media, and U.S. Public Opinion (2013). His work has been supported by the National Science Foundation and has appeared in the American Journal of Political Science, Journal of Politics, Political Behavior, and numerous other academic journals.