Super Bowl LVIII is set – the defending champion Kansas City Chiefs take on the San Francisco 49ers on Sunday, February 11 in Las Vegas, Nevada. This is the first year Sin City is hosting the Super Bowl. The NFL is also riding a major new wave in viewership and audience, thanks to a boost from super star Taylor Swift who has been attending games in support of her boyfriend, Chief’s tight end Travis Kelce.
Faculty experts at the George Washington University are available to offer insight, analysis and commentary on Super Bowl LVIII, including topics related to personal branding, sports marketing, sports tourism and sports betting. If you would like to speak with an expert, please contact GW Media Relations Specialist Cate Douglass at [email protected].
Lisa Delpy Neirotti is the director of the MS in Sport Management Program and an associate professor of Sport Management. She has been a professor of sport, event, and tourism management GW for more than 30 years. Delpy Neirotti helped develop the Sport Philanthropy Certificate, which serves to increase the efficiency and effectiveness of non-profit organizations using sport for social good. She also directs the GW Green Sports Scorecard to help increase the sustainability of sport facilities, organizations and events. Beyond her responsibilities at GW, Delpy Neirotti works with a number of sport event organizations, sponsors, and professional teams to conduct economic and market research studies including the Olympic Games, World Cup, and College Football Bowl Games, among others.
Delpy Neirotti can discuss a number of Super Bowl topics, including:
- Unique Challenges & Opportunities of a Super Bowl in Sin City
- Vegas becoming a sports city
- Economic impact, which is expected to be larger than any other Super Bowl with Vegas being a big draw, as well as ripple effect of the Super Bowl nationwide: people purchasing party supplies and food, business for local bars, and sports betting
- The NFL’s latest rule which prohibits any player from gambling in casinos
- Taylor Swift & Travis Kelce romance and its impact on the NFL and Travis' personal branding and marketing
- Future of streaming and how this will play a role in the NFL moving forward
- Media is King
Meredith Geisler is a visiting assistant professor of sport management with over 30 years of experience in sports public relations. Prior to her appointment at GW, Meredith was senior vice president of communications for Tandem Sports + Entertainment, a full-service sports and entertainment agency with expertise in athlete management, talent representation, marketing, communications and publicity services. Tandem represents some of the biggest stars in professional sports and broadcasting, including elite NBA and WNBA athletes, broadcasters, coaches, industry executives and sports organizations. Prior to helping launch Tandem in 2013, Meredith founded sports PR company Meredith communications and previously held senior roles at Advantage International (now Octagon), Fila USA, Total Sports and eoSports.
Geisler can discuss a number of Super Bowl topics, including:
- Super Bowl Ads (pre Super Bowl buzz, in-game buzz, post game buzz)
- Sports marketing
- Player PR and branding
- Taylor Swift & Travis Kelce romance and its impact on the NFL and Travis' personal branding and marketing
- Future of streaming and how this will play a role in the NFL moving forward
- Media is King
-GW-
