Media Tip Sheet: Most Celebrity Filled Super Bowl, Kansas City Chiefs Win Back-to-Back Titles

February 12, 2024

The Kansas City Chiefs are back-to-back Super Bowl champions after defeating the San Francisco 49ers in overtime Sunday night in Las Vegas.   

Faculty experts at the George Washington University are available to offer insight, analysis and commentary on Super Bowl LVIII, including topics related to personal branding, sports tourism and the future of streaming in sports. If you would like to speak with an expert, please contact GW Media Relations Specialist Cate Douglass at [email protected].

Lisa Delpy Neirotti is the director of the MS in Sport Management Program and an associate professor of Sport Management. She has been a professor of sport, event, and tourism management GW for more than 30 years. Delpy Neirotti helped develop the Sport Philanthropy Certificate, which serves to increase the efficiency and effectiveness of non-profit organizations using sport for social good. She also directs the GW Green Sports Scorecard to help increase the sustainability of sport facilities, organizations and events. Beyond her responsibilities at GW, Dr. Delpy Neirotti works with a number of sport event organizations, sponsors, and professional teams to conduct economic and market research studies including the Olympic Games, World Cup, and College Football Bowl Games, among others.

Delpy Neirotti can discuss Las Vegas as a host city and the Super Bowl’s draw of international visitors. She can also discuss the buzz around this year’s championship with Taylor Swift’s involvement and the commercials that were successful. 

“With Taylor Swift cheering for the winning team, the Super Bowl received more coverage in non-sport publications e.g. People, TMZ,” Delpy Neirotti says. “Also, the Super Bowl commercials involved more entertainers (artists and actors) than ever before. Celebrities really helped put commercials on top. Overall, it was the most celebrity filled Super Bowl, with celebrities in commercials, at the stadium and in the host city.”

Meredith Geisler is a visiting assistant professor of sport management with over 30 years of experience in sports public relations. Prior to her appointment at GW, Meredith was senior vice president of communications for Tandem Sports + Entertainment, a full-service sports and entertainment agency with expertise in athlete management, talent representation, marketing, communications and publicity services. Tandem represents some of the biggest stars in professional sports and broadcasting, including elite NBA and WNBA athletes, broadcasters, coaches, industry executives and sports organizations. Prior to helping launch Tandem in 2013, Meredith founded sports PR company Meredith communications and previously held senior roles at Advantage International (now Octagon), Fila USA, Total Sports and eoSports.

Geisler can discuss the Super Bowl ads that were successful (including the pre Super Bowl buzz, in-game buzz, post game buzz) and the impact of Taylor Swift’s involvement on ratings.