It appears all new users on the platform X, the social media platform formerly known as Twitter, will have to pay to post content. Elon Musk, the social media companies’ new owner, claimed in a tweet this month that it’s “the only way to curb the relentless onslaught of bots,” according to Quartz. In October, the company had tested this policy on new users in New Zealand and the Philippines.
If you’re looking for more context on this matter, please consider James R. Bailey, a professor of leadership development at the George Washington University School of Business. His areas of expertise include effective leadership, organizational change and managerial decision making, as well as employee motivation and business ethics. Bailey can discuss this new X policy and offer analysis on the decision from a business perspective. He has previously weighed in on the value of Twitter Blue, after Musk implemented a subscription service that gives users the blue check mark on their accounts, as well as X executives implementing several measures awhile back to bring advertisers back to the platform.
If you would like to speak with Professor Bailey, please contact GW Media Relations Specialist Cate Douglass at [email protected].
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