Media Tip Sheet: Super Bowl LIX: Sports Management, Big Game Ads, Watch Parties & Food Safety


January 27, 2025

Football

The countdown to Super Bowl LIX is on. The Philadelphia Eagles and the Kansas City Chiefs will square off on Sunday, February 9th in New Orleans. Fans from all over are preparing for the big game, whether they’re traveling to The Big Easy or planning to host a Super Bowl watch party.  

Faculty experts at the George Washington University are available to offer insight and commentary on a number of topics related to the Super Bowl and the National Football League, including economic impact, event logistics, marketing, NFL leadership, sports injuries and performance, and food safety. If you would like to speak with an expert, please contact GW Media Relations at [email protected].

Sports Management

Lisa Delpy Neirotti, director of the MS in Sport Management Program and an associate professor of Sport Management, is an expert on large-scale sporting events, including the Super Bowl, World Cup and Olympic Games. Delpy Neirotti can discuss the economic impact of the Super Bowl, sports gambling and the impact Taylor Swift continues to have on NFL viewership.

Meredith Geisler, is a visiting assistant professor of sport management with over 30 years of experience in sports public relations. Previously, she was senior vice president of communications for Tandem Sports + Entertainment, a full-service sports and entertainment agency. Geisler can discuss Super Bowl ads (the pre, during and post buzz), player PR and branding among other topics.

NFL Leadership & Management

James Wade, the inaugural Avram Tucker Professor of Strategy and Leadership, is an expert in strategic management, leadership and corporate governance. He is a co-author of a study on racial disparities in NFL coach hiring and promotions, which documented racial disparity in promotions from lower-level positions, like a position coach, to the coordinator level – the position typically held prior to becoming a head coach. The study implies that closing the gap at the top (i.e., head coaches) necessitates addressing disparity at the bottom of coaching staffs.

Food Safety

Barbara Kowalcyk is the associate professor and director of the Institute for Food Safety and Nutrition Security within the GW Milken Institute School of Public Health. For 20 years she has been a nationally recognized expert in food safety with training in epidemiology, public health informatics, risk science, regulatory decision-making, and public policy. She can discuss the dangers of leaving food out too long as well as safety tips for fans hosting or attending a party on Super Bowl Sunday.

Janet Buffer, is the senior institute manager for the Institute for Food Safety and Nutrition Security within the GW Milken Institute School of Public Health. 

Sports Medicine

Teresa Doerre, assistant professor of orthopedic surgery at the GW School of Medicine & Health Sciences, can talk about common injuries during the Super Bowl and for non-professional athletes. Doerre is an expert on healing injuries to the shoulder, elbow, hip and other areas and can talk about injury prevention as well.

Sports Performance

Todd Miller, associate professor of exercise and nutrition sciences at the GW Milken Institute School of Public Health. He is an expert in athletic performance, including elite athletic performance as well as that of weekend warriors. He can discuss how elite athletes and others train for big competitions as well as any performance issues that come up during the game or in training.

Mary Barron, associate professor of exercise and nutrition sciences at the GW Milken Institute School of Public Health, is the undergraduate exercise field experience director and a certified athletic trainer. She can talk about how athletes from the NFL to grade school prepare for games and train effectively. She can also talk about how to keep youth sports safe and fun.

Law

Melinda Roth is a visiting associate professor of law at the George Washington University Law School. Roth is an expert in corporate finance law, corporations, and sports law. In addition to her direct Wall Street experience from two leading investment banks, Roth has worked in the private and financial sector development and risk management. She has experience comparing (legalized) sports betting and stock market investing and to contrast and compare the regulatory frameworks of investments. 

Ellen M. Zavian, Professorial Lecturer in Law at the George Washington University Law School. Zavian is an expert in Sports Compliance, Sports Law, Sponsorship Contracts, IOC, USOPC Rules and Regulations. Zavian became the first female attorney/agent in the NFL. She has represented the US Women’s Soccer and Softball gold medalists and extreme athletes, collectively, and held the title of Commissioner for the Central Atlantic Collegiate Conference.

-GW-