Media Tip Sheet: What 23andMe’s Bankruptcy Means for Personal Data


March 24, 2025

WASHINGTON (March 24, 2025)- 23andMe, the genetic information company, announced Sunday they were filing for bankruptcy, leading California’s Attorney General to issue a privacy “consumer alert” encouraging all users to delete their data from the site in order to protect consumer privacy.

The publicly traded company, best known for its saliva tests that offer customers family tree information and heirdiary characteristics, has been seeing issues since going public in 2021.

After suffering a data breach in 2023, where hackers used customer’s old passwords to gain access to personal information, the business has been burdened with challenges.

For more context on the matter, please consider Alicia Solow-Niederman, Associate Professor of Law at George Washington University Law School. Solow-Niederman is an expert in the intersection of law and technology. Her research focuses on how to regulate emerging technologies, such as AI with an emphasis on algorithmic accountability, data governance and information privacy. Solow-Niederman is a member of the EPIC Advisory Board and has written and taught in privacy law, government use of AI and the likes.

To speak with Professor Alicia Solow-Niderman, please contact Media Relations Specialist Shannon Mitchell at [email protected].

-GW-