Holiday travel is kicking into high gear. AAA expects 55.4 million travelers will head 50 miles or more from home over the Thanksgiving holiday travel period. This year’s forecast is a 2.3% increase from last year and the third-highest Thanksgiving forecast since the agency started tracking holiday travel in 2000. Ahead of the holiday, Tuesday and Wednesday are expected to be the busiest travel days by air, while Wednesday is expected to be the busiest on the road.
Jungho Suh is a teaching assistant professor of management at the George Washington University School of Business. His areas of expertise include service management, diversity, equity, and inclusion (DE&I), entrepreneurship, human resource issues in the service industry, sustainability & ESG reporting in the travel industry, digital platforms in tourism & hospitality, and gastronomy tourism. Suh can discuss holiday travel trends and how this year’s anticipated seasonal demand also plays into the trend of “revenge travel,” referring to the idea of a spike in leisure travel after a period of being unable to travel, like Covid-19.
“According to a recent study by AAA, this upcoming holiday season is anticipated to experience the third-highest demand since the initiation of data releases in 2000. PwC's research findings further project a 12% increase in travel expenditure during the same period compared to the year-over-year figures in 2022. Combining these insights, the holiday season 2023 is poised to showcase the ongoing trend of “revenge travel”, primarily propelled by domestic tourism,” Suh says.
If you would like to speak with Professor Suh, please contact GW Media Relations Specialist Cate Douglass at [email protected].
-GW-
