Media Tip Sheet: Meta Announces Ad-Free Subscriptions in Europe


November 3, 2023

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This week, Meta announced a subscription version of its Facebook and Instagram platforms that allows users to opt in for an ad-free experience. It costs $17 a month and is only available in 30 European countries. Otherwise, users in these countries will have to agree to see ads based on Meta’s tracking of what they do online and their whereabouts, according to The Washington Post

GW Professor James Bailey

James R. Bailey is a professor of leadership development at the George Washington University School of Business. His areas of expertise include effective leadership, organizational change and managerial decision making, as well as employee motivation and business ethics. Bailey can offer analysis on Meta's decision to create a subscription model.

If you would like to speak with Professor Bailey, please contact GW Media Relations Specialist Cate Douglass at cdouglassatgwu [dot] edu (cdouglass[at]gwu[dot]edu).  

-GW-