WASHINGTON (April 3, 2024) – JetBlue is rolling out new fees for carry-ons, implementing dynamic pricing to alter how much a customer pays depending upon the day of departure. The price of a first checked bag now ranges from $35 to $50. The new pricing structure depends on a number of factors, including dates the airline determines to be peak or off-peak.
Faculty experts at the George Washington University are available to offer insight, analysis and commentary. To schedule an interview, please contact GW Media Relations Specialists Tayah Frye at [email protected] and Cate Douglass at [email protected].
Liang “Larry” Yu is a professor of hospitality management. His current research focuses on hotel market analysis, tourism product value chain analysis, tourist satisfaction and hospitality crisis management. Yu says a number of tourism services use dynamic pricing for their main products and services; with JetBlue now applying it to carry-on bags during the peak travel season, Yu believes this will catch on by others.
Steven Suranovic is an associate professor of economics and international affairs at GW. He is the current Director of the GW Global Bachelor’s program and a former Director of the Elliot School’s Masters in International Economic Policy. His research includes theoretical analysis of the role of ethics in economics, international trade policy, behavioral models of addiction, energy policy, and climate change policy.
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